Yourself - The One Person You Shouldn't Compete With - Part 2

Last week, in Part 1 of Yourself - The One Person You Shouldn't Compete With, we covered the breakdown of the different armor classes and how they are split up in between specs.  This week, in Part 2, we will be covering other factors to consider when posting your gear to the auction house.

Other Factors to Consider

When trying to identify your customer base and deciding how many items to post of each category, consider your server population and how it is split up between different classes and levels.  You can find this information on wow.realmpop.com.  Once you're there, you need to know what you're looking for, how to find it, and why.  Also, it's worth noting that this site is only updated weekly.  Its stats are based off of characters that post on the auction house, that character's guild, and everyone in that guild.  This site is unable to record anyone who is guildless, and anyone in a guild with no one selling on the auction house.  That being said, this site covers ALMOST everyone and can be used as a relatively accurate representation of the WoW population.

Since we are already using 77-79 cata greens as an example, this is the audience we will target for this example.

The Home Screen

First, select a region.  But before you do so, make sure you read the whole page so you have a full understanding of the data that you're looking at and where it comes from.

Realm Selection

Once you've selected a region, you'll see this page.  Here you can sort by the different categories as listed on the pie charts (mmmmm pie) or you can select a specific realm from the scroll box on the bottom of the page.  I'm selecting a realm since I want to be realm specific, when deciding what my posting limits should be.

Faction Selection

Here we'll be selecting a faction from the pie chart.  I think I'll go with blueberry... errrr.... Alliance.  On this screen you can also get a good look at the faction balance of the server. 

Getting into the Details

After selecting my faction, I also set the level slide at the bottom for my target customers for the 77-79 Cataclysm greens market.  Here, I can see what gear will probably be my best sellers, based off of the class balance of 380 characters.  I add up like classes that buy the same gear.  You can add your own weights to each class or you can use my weights as a reference.  For example: Cloth users are made up of Priests (32), Mages (40) and Warlocks (29) for a total of 101 characters or 26.57 percent of my customers.

 I can go into further detail, noting that of the three classes, there are only two specs who use spirit, both being from the Priest class.  Going into this detail will change my percentages as I will be sorting my cloth gear into two groups: healing and dps.
People are less likely to pick a healing spec for their main spec, but.... since we're talking about leveling players here, I'm going to weigh each spec a little differently than I would for level 90 characters.  I'm guessing that 40% of the Priests are healers, and the other 60% are dps.   Of course, I could be way off, one way or the other, but I'm going with my gut and game experience to come to these types of conclusions.  Of the 32 priests, my guess is that there are 12.8 healers, I'll round that up to 13.  Meaning I have 88 cloth dps characters to sell to.  

I've finally come to a conclusion that about 23% of my customer base is cloth dps, and only about 3% are cloth healers.  Doing this for each gear type will give you an idea of how many 77-79 greens you should be posting at a time.  Not all of these characters will purchase gear, and not all of them will purchase it from you.  Some players hold onto these greens for their alts when they see them cheap on the AH or pick them up while doing something else.  After gathering all of this information I've concluded that I should sell 1 healing piece and 3 dps pieces per equipment slot, not counting rings, which are doubled since rings take up two slots.  

After sorting out the cloth wearers, I do the same for the leather, mail, and plate wearing classes.  Once I have all these numbers together, it's time to set up TSM auctioning groups for these items, which leads us to part 3.  Part 3 will be live next Friday PST.

Yourself - The One Person You Shouldn't Compete With Part 1

Wait... What??  That's right!  It is possible to compete with yourself, but not in the way you compete with others on the AH.  This is definitely something that you want to avoid.  I will be covering this subject in three parts, maybe more, but the plan for now is for three.

In Part 1, I will cover basic factors to consider when choosing how many of a certain item to post.  More specifically, I will be using the 77-79 Cataclysm greens market as an example since gear is pretty expensive to list on the Auction House and is commonly re-listed.


Listing Too Many of One Item

One of the most common mistakes I find on the AH is when people list a wall of crafted items that are the same or almost the same.  For example, with Jewel Crafting, someone will list 10 Brilliant Primordial Rubies at one time.  While these are quick sellers, the market is ripe with fierce undercutting, and it's highly unlikely that this person will sell all 10 without having to re-list multiple times.  Listing auctions costs gold, gold that you lose when you cancel your auctions to re-list them.  You also lose this gold if your auctions don't sell.  However, you do get the gold back if the auction does sell.  If you're using an add on that tracks your sales, look at your sales history for an item or item set that you sell.  How many sell at a time?  How often are they bought in that quantity?  Who is buying them?  Which days bring higher sales, and which days don't.  These are all good questions to ask yourself when looking at consumable items that you sell. 

Consumable items are any item that, when used (consumed), are unable to be used again.  Some examples of consumable items are:

Enchants
Leg Armors
Gems
Shoulder Inscriptions
Crafting Materials
Potions, Flasks, Elixirs

With these items, you don't want to post too little, and lose sales, but you also don't want to post too many and waste gold.  Posting too many of one item, costs more time to cancel, collect, and re-list.  Time can either be your friend or your enemy, both in WoW and in real life.  For the most part, time is only your enemy when you are inefficiently managing your time.


Gear is Expensive to List - Do it Wisely

Not everyone has time to do in depth research and analyze numbers, stats, etcetera.  Add ons do reduce the amount of time you need to spend researching but they don't do everything for you.  Knowing your items and how to sell them is important.  If you understand this, and use this knowledge to set up your add ons, you'll waste less gold by posting too many of one thing or too many like items.

Cata and MoP greens are popular markets which this applies to, so I'll use them as an example.  Many gold bloggers who are active in these markets talk about how to price them so they sell.  They give general guidelines for purchasing too.  With this knowledge you can go one step further and sell appropriate quantities.  For each armor class (plate, cloth, mail, leather) there are different types of classifications (healing, tanking, dps).  Furthermore, you are most likely going to sell more dps gear than healing and tanking gear since a majority of players choose to dps.  Alternatively, some healers and tanks may also choose to have a dps spec and gear for the sole purpose of doing dailies quicker.  You generally want to post more dps gear and comparatively less healing and tanking gear due to this factor.  There's more to it than that though.  Below is a breakdown of each type of gear and how many different class specializations can use it.  The higher the usage number is, the higher your chances of selling the item.  You can tailor your auctions by using these numbers with respect to your realm population and competition.  Also, you may want to segregate your gear by number of stat modifiers as well. 2 Base stats +0 secondary, 2 base +1 secondary, 2 base +2 secondary.  All of these sell, but I have found that they all sell better when priced differently.  Also, AVOID selling items with one stat or stamina plus a secondary stat.  I've been watching 'of the beast' modified items sit on the AH for weeks now without budging.  I should probably be nice and let the seller know what he's doing wrong, he's likely to have already paid in AH fees what he's asking for the items.


Gear Breakdown

Plate Gear

Tank - 3 ( Blood Death Knight, Protection Warrior, Protection Paladin )
Heal - 1 ( Holy Paladin )
Dps - 5 (Death Knight - Unholy/Frost, Warrior - Arms/Fury, RetributionPaladin )

Mail Gear

Heal (spirit) - 2 ( Restoration Shaman, Elemental Shamans will sometimes buy this )
Dps (agility) - 4 ( Hunter - Beast Mastery/Marksmanship/Survival, Shaman - Enhancement )
Dps (intellect) - 2 (Elemental Shaman, Restoration Shamans will sometimes buy this )

Leather Gear

Heal (spirit) - 3 ( Druid - Restoration, Monk - Mistweaver, Balance Druids will sometimes buy this )
Dps/Tank (agility) - 7 ( Druid - Guardian/Feral, Rogue - Assassination, Subtlety, Combat, Monk - Brewmaster/Windwalker )
Dps (intellect) - 2 ( Druid - Balance, Restoration Druids will sometimes buy this )

Cloth Gear

Heal (spirit) - 2 ( Priest - Discipline/Holy )
Dps (non spirit) - 7 ( Priest - Shadow, Mage - Arcane/Fire/Frost, Warlock - Demonology/Affliction/Destruction )

Cloaks and Jewelry

Heal (spirit) - 17 ( dps sometimes buys )
Dps (intellect) - 17 ( healers sometimes buys )
Dps (agility) - 11
Dps (strength) - 5
Tank (agility) - 2
Tank (strength) - 3


Things to Take Note Of

Remember that there are 2 ring slots, so whatever number you decide to assign as your maximum posting amount for one gear slot, should be doubled for rings.

At the 77-79 level range, some players are wearing heirlooms, but not all of them.  Gear for heirloom slots will still be sought out in order to get a quick ilvl boost from having the gear in bags and not equipped.  Boosting ilvl is important for getting into the Cataclysm dungeons as early as possible.

On average, I spend about 1k per day on AH fees for gear alone.  I'm writing this because I want to cut down on those fees without cutting down on sales.  1k per day doesn't sound like a lot, but that is about 30k per month or 365k per year.  Keep that in mind when deciding on whether it's worth your time to do a little organizing.

Remember this is to intended to set posting quantity limits per item slot as well as item class/type. And this same thing can be used for the 83-84 MoP greens market.    


Summary and Continuation

I feel this can be used to get a general idea of how you can cut back on your AH fees and improve the organization of your auctioning set up, specifically for the green gear markets.  In part 2, I will be using wow.realmpop.com to get an in depth look at the gear category balance of the customer base for 77-79 Cataclysm greens.  And finally, in part 3, I will show how I will be setting up my auctioning groups for these greens, using TradeSkillMaster.  In the long run, the time spent doing the research and setting up your groups and limits, will pay off.  At that time, you should be spending less on AH fees and less time re-listing failed auctions for these greens.  I hope this helps you (and me) spend less gold than you need to, in order to sell your greens.

Guest Spot on The Happy Hour Round Table Episode 2

Image taken from thedrunkenmogul.com

I'm extremely late getting around to this announcement, but better late than never.  This past sunday I was a guest on GoblinRaset's (The Drunken Mogul) podcast The Happy Hour Round Table.  This was my first podcast and it was live on top of that. I was a little nervous and unsure what to expect.  Although we had some internet issues, I really enjoyed the experience.  I'm definitely looking forward to guest spots in the future!  Head on over to the domain of The Drunken Mogul and check out The Happy Hour Round Table Episode 2  and show GoblinRaset some love, since he just hit the 500k gold mark!  Also, Erogroth of GetRichWow.com  just hit gold cap, congratulations to the both of you on hitting your major goldmaking milestones!